A sales funnel is a series of landing pages designed to walk your customer thorough the buying process and trough a series of upsells and downsells. It is similar to representing your best sales person to give a guided tour of your offerings to every prospect.
A landing page is a one page sales site that is has a single aim- usually selling a product or service. The aim is to get buyers to click through the offer to purchase the offer. The first landing page a potential custom comes to explains the offer and why they should get the offer.
The next step in the sales funnel is to allow purchasing of the product of service. People who are interested in your offer click through your purchase buttons on your initial landing page to go to a payment page. This page is normally a lot simple, it summaries what they get and how much and they fill in their details to pay. There are a few core reasons why you wouldn’t combine purchasing facilities on the sales person and the main one is for tracking. You want to be able to set up different audiences for those that viewed your offer, were interested in the offer but didn’t purchase, and those that purchase your offer.
Many sales funnels end here, however this is an ideal time to give the purchaser the option to purchase additional products, these are known as upsells or downsells. This is generally referred to as the sales funnel which takes people through a few options of products.
There are many sales funnel building softwares available. My personal preference is Clickfunnels, and while this may not be the cheapest it is the most user friendly and flexible. See our review of the various funnel building softwares here, or learn about the Clickfunnels Free Trial. If you want to know more about building your sales funnel check out our step-by-step guide to building your sales funnel.
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